So you’ve just started a new business venture? Obviously you love your new idea, but how do you explain it to your new customers?
Value propositions are statements that describe the benefit of a company’s product or service and makes it easy for customers to understand the value they’re getting. A strong value proposition focuses on how the business will help the customer, and puts your message in terms of “what” benefits you’ll give your audience, rather than “who” or “how.”
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